Thursday, September 20, 2007

Viral Marketing

Compliments of Tim Harris at Freud's Finger. Viral Marketing always has to be a train wreck. In my parlance "accidents must happen." The trick for marketer's? Staging the disaster. Then spontaneity. Anyone want to do a Mattel Barbie and Ken in China story? "Oh nooooooo! Mr. Bill!" Would make great animation. Maybe we should let Michael Moore get ahold of it.

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