Wednesday, September 05, 2007

Cramer-Krasselt Wins Porsche's $40 Million Account

Carmaker Cites Indie Shop's 'Fresh Approach'

Can we interpret "fresh approach" as "I liked it?" Or that Porshe's ads will be more akin to Adidas. Hard to tell the difference. Both strategies give you sports, performance and style. Both products give you traction, handling and speed. We wouldn't sell excitement. That's Pontiac's turf. I'll take a pair. Size 11 please, in white - but as Chief of Differentiation Strategy here at Calle Company it's interesting to see that shoes and performance vehicles are both sold the same way. Is that why we tune out ads? Marketers converging on and spilling over each other's positioning strategies?.

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