If I'd had more dignity than Crispin Porter + Bogusky, realizing that younger kids always want what older kids have, and had had a crack at handling the Orville Redenbacher account at ConAgra, given that I'd already gained the cultural experience of having worked on brands such as Healthy Choice, Banquet, Butterball, Peter Pan, Wesson Oil, Snack Pack, Hunts Spaghetti Sauce, Swift-Eckrich Meats and various new product assignments over the years, I would have approached the brand this way.Why did Crispin Porter + Bogusky launch the Orville Dedbacher campaign? Because they could.
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