McDonald's has long been the bastion of the very young (moms with kids) or the very old (on fixed incomes). It was all they can afford. Now McDonald's has become the McDonald's for "the rest of us." While the maxim CQCQ means that McDonald's will continue to consistently put out the same products, the same way, no matter where you are; free wi-fi access means it's now OK just to go there and hang out. So will you?
Yep. Same old crowd and not a laptop in sight. So I ordered a dollar McDouble, sat down and got to work while starting to observe. Within minutes the manager was out at a table (coincidence) with her charts obviously preparing for a meeting. A few minutes later the franchise owner walked in (guess I was right about the meeting - going over numbers). Beaming at me as he walked by came the question excitedly, "So how's the Wi-Fi working!?" "Excellent," I said wanting to assure the man he'd made a wise decision; or that he was lucky for having been tapped to offer free wi-fi. He proceeded with his meeting while I chilled for the next hour and a half.
Same old crowd. No laptops walked in the door, but hey! Guess I'm an early adapter this time around. Find out if McDonald's offers free wi-fi in your community. Go to McDonald's Wireless Connectivity and check it out. Nice move McDonald's. I'm lovin' it! And by the way, the ad in this post is made entirely of french fries. Courtesy of Leo Burnett?