Note to self: Attended focus groups for a pharmaceutical client recently. Shocked to learn marketers still pecked at the surface of their problems with them. Heard some questions from the facilitator I'd never heard before.1) When you're not doing anything, does your body make any noise?
2) When you are still, and silent, can you hear yourself, and if so, what do you hear?
Are they working on some new affliction we don't really have? Do you have "social anxiety disorder?" (interpretation: RU SHY?) Do you have "restless leg syndrome?" (interpretation: R UR LEGS TWITCHING due to some recent uncommon physical activity?) So what are your best guesses on what's being worked on? I was just asked to observe. Ireally don't know.
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