Tuesday, January 08, 2008

User-generated ads not the same as "Consumer-Creativity"

I went fishing and found good posts and new blogs with stimulating content today. The first was Jake Fields 2.0 and the blog of a company called Motive Interactive. Think I'll ad them to my blog roll. Jake posts about Al Gore delving into user generated ads. Most advertisers have tried this assuming that user generated ads are the same as what I market as "consumer creativity" However, as you well know, "when you assume, you make an ass of you and me."

When users create their own ads, or when marketers ask consumers questions so that marketers can create consumer ads - respondents and contributors (one in the same) can not respond beyond the scope of their current experience. As a result everone converges on the same position, merely saying the same things differently. So everything becomes a commodity, and boring, quickly. Impact nill though participation is high.

"Consumer-creativity" happens when you stimulate consumer minds with materials that cause them to first look at things in new ways beyond their experience. Then their answers hasten innovation, advancement and interest.

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