Thursday, January 10, 2008

Disposable Car Hits The Streets

Now why couldn't General Motors do this? It wasn't very long ago that I proposed General Motors create this product using distribution via Costco and similar as part of a forward looking strategy assignment. It's what Al Ries would call a (dealership) category killer. At $2,500 who needs service? If it breaks or needs new tires, I'll just get another one. This one is a dealership killer. You don't need dealers to sell disposable cars - or what affluent Americans perceive as disposable cars.

Tata Motor's new $2,500 four-door subcompact — the world's cheapest car — may yield a transportation revolution with as great an impact as Henry Ford's Model T, which rolled off an assembly line one century ago.

1 comment:

Anonymous said...

Absolutely. Selling without dealerships is brilliant idea, and Tata can be next big player in autobusiness.

We need just wait a couple of years to see, what happens.