McCann-Erickson's slogan is "The Truth Well Told." But they are not Visa's agency. Remember Dudley Moore's campaign for Volvo? "They're boxy but they're good."? Well here's a new potential future truth. Due to fallout from the continuing credit crunch caused by habitually over extended Americans, Visa has decided to revamp its "Life Takes Visa" campaign. The new campaign's tagline will be "My Credit Addiction."
My father invented The Green Card for American Express shortly after America went off the gold standard. That's when Americans never spent more money than they actually had. He called it the green card because he said it gave people "permission to live beyond their means. Just like A VISA!" The copy cats haven't fallen very far from the tree in all these years. In a carefully crafted well executed plot to grow the economy credit wielding retail consumers are the new serf. Dark Ages revisited anyone? Thanks Lee. Nice word play. Never have so many fallen so suceptible to the truth of so few.