Wednesday, August 29, 2007

Crispin Porter & Bogusky Seeks TiVo Answers

Well what an admission that people skip over their ads. Wouldn't it be better if they just did the homework required to learn how to create ads people wanted to watch? They inject themselves into the equation and end up creating ads we skip over. There are so many examples like this. If McKinsey consultants had the answers, then why does their consumer practice web site admit that despite solid balance sheets client revenues are down and executives wonder where the growth will come from? If you fire an advertising agency, isn't that admitting that in all these years you've never really found out what motivates consumers about your products? The truth stares you in the face, but you look past it for solutions elsewhere. We are truly blind. You know, not doing this homework and shooting from the creative hip is the same reason this agency parted ways with ConAgra and Orville Redenbacher.

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