Integrated Marketing is a gun filled with blanks

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Blaspheme. Blasphemer. Heretic. But in reality, integrated marketing over yhe years has grown to become a product or brand's life support system, artificially sustaining life until someone pulls the plug by switching agencies, jettisoning or divesting the brand to others who will go through the same process. Integrated marketing dulls the senses and slows the pulse, deadening the marketer's awareness to the fact that in all of these years, no one has actually figured out what consumers find most compelling that best differentiates the product or brand. It couldn't be advertising, because far more advertising is forgotten than remembered. It could't be integrated marketing. Reliance on integrated marketing is an adiction to the artificial life support system.