Friday, August 17, 2007

Mattel Hopes to Reassure Parents With Print Ads

Toy Maker Buys Space in WSJ, Others Pubs After Second Recall in Two Weeks
How about finding some real "product-based" "selling solutions" to these marketing problems. The last time I confronted such a crisis I created Tylenol Gelcaps for McNeil to end the cyanide tampering issue and address consumer's real concerns forever. Utilizing the media was not a sufficient bandage then, and it may not be now. People want to see investment in real solutions. That way the door will not be left open for a "next time."

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