Friday, August 17, 2007

Chrysler Appoints Its First CMO

Lexus Marketing VP Deborah Meyer Gets Nod as Carmaker's New CEO May Slash Ad Budget

She'll be selling today and tomorrow's vehicles with yesterday's positioning strategies. The silent killer of more CMOs every year than any other cause of death. They never even see it coming. Those who want her business will pat her on the back. Those who know will tell her the truth.

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