Joining the telecommunications and internet practice with a management career spanning over 25 years, Ms Belén Amatriain is the Executive Chairman of Telefónica Publicidad e Información S.A. (TPI), the leading company in the Spanish and Portuguese language directory market. Mrs Amatriain is a marketing and advertising specialist and joined TPI in 1997. After several positions in the company, she became Managing Director prior to TPI's flotation on the Spanish stock market in 1999. One year later, she became member of the Board and Executive Chairman of the company. Mrs Amatriain has led the profound transformation of the company which includes the implementation of the company's strategy on the Internet, the revamping of the publishing product, and the launching of new telephone information services. Mrs Amatriain Corbi has been a member of the recent committee of experts set up by the Spanish ministry of Science & Technology to study and propose an action plan for the development of the Information Society in Spain. Her work in the committee earned her the distinction of Spain's Grand Cross of the Order of Civil Merit.
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