Wednesday, August 20, 2008

What do you think of the new Starbucks promotion

Here in my sunny southern California stores they don't sell the afternoon drink for $2. They give it to you for free after 2PM with a morning receipt. Observed net impact; a shift of consumer behavior; an influx of pairs-traffic at 1:55 followed by freebies delivered at 2:05 according to local Starbucks baristas. Not sure that helps. But it sure is hard to hold off that morning purchase until early afternoon.

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