Thursday, August 14, 2008


If arch rival Best Foods/Hellmanns Mayo is so well entrenched as the "Real" Mayonaisse, why doesn't Kraft Mayo, long the category's also ran who uses Miracle Whip as its Halo-Crutch just stick their tongue in cheek? "Unreal" is such an exclamation of so many incredible things! I can see the spots now with hungry teenagers ripping into sandwiches slathered with Kraft Mayo nodding their approval, skateboards in tow. "Unreal dude." A sign of approval. And let's not forget, younger kids always want what the older kids have.

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