Hence the current trend to hurry up the maturing of kids faster - or the growth of brands. As workers, we don't have the time to correctly nurture the majority of children or brands. Well nurtured children and brands are now in the minority. Hence, Vanessa Hudgins posing nude for Disney when just 18. Miley Cirus partially nude at 14 or 15. You get the picture. Pretty soon you could run the same Anacin ad depicting 13 year olds in place of mom! "Sure school's tough. You're tense, your irritable. But don't take it out on your little brother!" So many people self-prescribe, who would stop the kids? And that's why companies can't fix themselves.
And that's what's happened in marketing. We no longer sell brands. It's too hard to find an ownable brand specific reason for being that substantively differentiates one product from another. Though I have the know how I can't find a brand in any category that says anything different than their rival. They just say it in a different way. Guess it's called commoditization and it's the price brands pay for not taking the time to do their homework. As a result we are inundated with category sells and not brand sells. It's too hard to find something different to say about your product - so we invented branding - it's what you do when you don't have anything important to say. Sure Starbucks has a headache. Howard Schultz is tense and irritable, but don't take it out on the business! And that's The Anacin Syndrome.