Monday, August 18, 2008


Of what good are questions if your mind is not inspired beyond those things of which you are already aware? Hence the saying, "You can't ask a question you don't already know the answer to." This is the classic consumer packaged goods bottleneck in strategic innovation, consumer insight, brand expansion and new products. To stop your ideas from going up in a cloud of smoke, such as what would it take to increase brand IKEA's relevancy, you must stimulate all minds, marketer and consumer, beyond all current frames of reference.

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