Now American Express is launching The Plum Card (playing the old colors and flavors trick again) with advertising attempting to create demand by daring me to guess who else has one. Tell me there's some mastermind CMO or CEO behind this one! Is it a card for all the wanna be interior designers who benefit from purchasing things wholesale? Or it a card for the great retail public who don't really have a clue what trade terms are? Let's just dumb everyone's financial terpitude another notch. The Card bills/positions itself as a "Trade Card" with 2% cash back. Will they let me buy furniture less 60%? That's TRADE TERMS! This company isn't working in your best interest! As Casey Stengle said, "Is this as good as it gets, or is this all you got?"