What's wrong with all of the presidential candidates? What's wrong with the presidential campaign? What's wrong with the fact that our choices are nothing more than the lesser of two evils? What's wrong is that among all the presidential candidates, there are no presidents. What's wrong is that they all want to be president of the united states just a little too much. What's wrong is that in stead of being supporters we as a population have become little more than candidate groupies. It's a much less demanding task. With Hilary Clinton's campaign managers repeatedly spiking debates with seeded questions I wouldn't wonder if her New Hampshire headquarters bomb threat the other day was also staged to enable Hilary to appear more presidential. That's the theft of democracy. What's smart is that she's positioning herself and running a "competence" campaign. That's an interesting selling dimension in that it enables her to sidestep issue gaffs and mud slinging while she differentiates herself in a way that effectively derails her competitors. Now I don't have a problem with Obama saying he's wanted to be president since the third grade but where are those reluctant "citizen candidates" a k a George Washington, who made it to the top seat all the while expressing the fact that they didn't want to be president. The world is not so complex that this person could not succeed. The challenge would be an ability to work with our own political machine. But remember the roots of american politics. Being a politician was not intended to be a career activity. It's just that those in office now perverted our government that way. The result is the theft of democracy from a people who will remain content as long as there's room on their credit card so that they can continue to live beyond their means (as does our government) and as long as sufficient entertainment exists on television, the internet and via gaming to keep the senses numb.
What do Folgers, Pampers, Tylenol, Coca-Cola and many other products all have in common?
Me! I perform extreme product makeovers for global marketing leaders: the world's top C-suite and line management teams dealing in products and categories with flat, stagnant or declining sales, delisted or new products and line extensions.
When's the time to perform an EXTREME PRODUCT MAKEOVER? Whenever someone notices product or category sales are slipping.
Course graduates Folgers, Pampers and Tylenol became "billion dollar" (US sales) CPG product lines. (Single lines that sell $1+ billion not brands of many lines). Others followed. Our least successful grad, Baked Lays sold $310 million in 10 months. To date, no one else in the US $2.4 trillion consumer package good industry has launched a single more successful product (Source: IRI).
Are your product or category sales slipping?