Friday, November 09, 2007

Volkswagen and Volvo Play Musical Execs

Volkswagen Taps Volvo's Ellis as VP-Marketing

At what point does one stop and realize that these people and the experience they bring are as interchangably commoditized as the brands on which they work? This was a question posed to me by the head of HR at one of the world's premier sports, performance and style companies following his return from a major HR conference on the same topic. Didn't Pepsi just replace Dawn Hudson here too? She's another ad exec slotted for marketing by a manufacturer who wanted to make ads on the cheap who ended up with domestic sales down 7%. Just like ConAgra reairing ancient Wesson and Orville ads to save a production buck. They don't care about their ads. If they did, they'd care about their brands. Instead, they're just pretend branders. Same things gonna happen here for sure.

No comments: