Halloween was great. I scared the bejeezus out of my eleven year old son and his two best friends by jumping out from behind two trash cans as they went door to door trick or treating. My son can't wait to get even. He's good at it. The sheriff cruised by so we stopped to talk. I told him my son and his two friends were trick or treating on the next street in our gated community. I asked if he'd mind driving over, stopping the boys and asking if they'd seen an older gentleman in a white shirt and khaki pants? There are reports he'd been scaring kids in the neighborhood. Later, as I collected my kids in the car, all three came running to my driver's window in disbelief! Wide-eyed and excited as all get out they told me I was wanted by the sheriff! My wife, our son's friends moms and my daughters laughed our asses off for about twenty minutes. What a great Halloween!
What do Folgers, Pampers, Tylenol, Coca-Cola and many other products all have in common?
Me! I perform extreme product makeovers for global marketing leaders: the world's top C-suite and line management teams dealing in products and categories with flat, stagnant or declining sales, delisted or new products and line extensions.
When's the time to perform an EXTREME PRODUCT MAKEOVER? Whenever someone notices product or category sales are slipping.
Course graduates Folgers, Pampers and Tylenol became "billion dollar" (US sales) CPG product lines. (Single lines that sell $1+ billion not brands of many lines). Others followed. Our least successful grad, Baked Lays sold $310 million in 10 months. To date, no one else in the US $2.4 trillion consumer package good industry has launched a single more successful product (Source: IRI).
Are your product or category sales slipping?