Cuervo Launches Black

Saw this seasonal ad [good time to launch spirits] for super premium Cuervo Black on TV. But why must we have yet another beer, wine, ale or otherwise spirits brand launch with the same uninspiring "bar call" strategy attempting to widget their way into consumer habits and practices? This from a category's "undisputed" leader!? I like rum and coke, not cuervo and coke you copy cat dim wits. Go stake out your own turf. And by the way, what research study showed that rum and coke drinkers have a propensity for tequila? Probably none. So I beg to ask, "are you trying to start new consumer behavior (since you probably won't be stealing to many of rum and coke's customers ). If so, you'll need a much more persuasive campaign than this.

No wonder revenues in the industry are flat and executives continue to wonder where new growth will come from. As Casey Stengel said, "Is this as good as it gets? Or is this all you got?"