Wednesday, March 14, 2007

Jennie-O Stilted Style Stumble

What is it about young consumer packaged goods MBAs and creatives who fashion advertising in the food sector that compels them to depict the contrived models, hairdos, clothing, postures and serving suggestions that they would never be caught dead with in real life? Surely these are not the arbitors of the consumer experience and innovation CEOs believe drive the future growth of companies. Is this ad based on rich, robust and proprietary insights so often touted in the trade! You could just as easily put a Maytag Washer in this model's hands. What a waste of money.

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