Friday, March 02, 2007

SURVEY: Marketers Can't Grade Agencies but Fail Them Anyway

More news about people who don't know what they want, and who don't know how to explain it. If anyone on the client, or on the agency side knew how to grow the business, don't you think they would? As the article concludes: Most Clients Can't Measure Advertising's Exact ROI Yet Feel 'Vague Disenchantment'.

However, we can cure Madison Avenue's heart failure. Visit:

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