A tale of two men who can't solve their differences with business creativity or strategy - so they resort to expensive and time consuming legal pursuits. Bob knows he plaigerized the Bratz - another classic case of one CEO's lack of business creativity; an inability to create his own multi-billion dollar brand from scratch, or identify the trend to take Barbie, the Bratz or the category the next step - oh DRATZ - no just in time licensing opportunity on the horizon! So what's beyond Barbie and Bratz? That's what the right CEO should ask. Like Coca-Cola asking me to identify future consumption drivers in soft drinks. But right now, let's just watch two linear thinking bullies slug it out in court to the delight of lawyers everywhere. So why doesn't Mattel just buy the Bratz? A little public controversy around the holidays is good for both businesses. Media dupped again! Patsies in the doll wars. Thanks for playing our game!
What do Folgers, Pampers, Tylenol, Coca-Cola and many other products all have in common?
Me! I perform extreme product makeovers for global marketing leaders: the world's top C-suite and line management teams dealing in products and categories with flat, stagnant or declining sales, delisted or new products and line extensions.
When's the time to perform an EXTREME PRODUCT MAKEOVER? Whenever someone notices product or category sales are slipping.
Course graduates Folgers, Pampers and Tylenol became "billion dollar" (US sales) CPG product lines. (Single lines that sell $1+ billion not brands of many lines). Others followed. Our least successful grad, Baked Lays sold $310 million in 10 months. To date, no one else in the US $2.4 trillion consumer package good industry has launched a single more successful product (Source: IRI).
Are your product or category sales slipping?