Thursday, November 02, 2006

Out of Office Supplies

I was called upon by Staples - you know - the office supply people, to train and motivate their outsourced sales force. Of course, I had to set the pace and lead by example - so for every one account their guys would bring in, I'd bring in 26! And I can teach you how!

The first thing we learn is product knowledge. All businesses use toners and all businesses use checks. Even though I would encourage business owners to buy cheap checks they would order designer personal checks instead.

By encouraging business owners to spend less money, they trusted me more - seeing that I was working in their best interest - and spent more! Under the four factors of impulse we call this "Indifference." It is the most powerful and most difficult sales tactic to master because you must be sincere and you must believe in the fact that, "when you help others get what they want, you get what you want."

buy cheap checks

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