Just who are "the marketing experts?" Do marketers at big consumer product companies actually know anything? As Suzanne Lowe writes, "Do marketers have any idea what makes one marketer more expert than another?" Are today's marketing superstars just lucky enough to be in the right place at the right time? For example, Starbucks, Nike and Coke were all businesses started by someone else - not Scott Bedbury, Sergio Zyman or Mark Hans-Richter who made the business their own. So what gives them that certain something you and I lack? Is it just that they are there, and you are not?
What do Folgers, Pampers, Tylenol, Coca-Cola and many other products all have in common?
Me! I perform extreme product makeovers for global marketing leaders: the world's top C-suite and line management teams dealing in products and categories with flat, stagnant or declining sales, delisted or new products and line extensions.
When's the time to perform an EXTREME PRODUCT MAKEOVER? Whenever someone notices product or category sales are slipping.
Course graduates Folgers, Pampers and Tylenol became "billion dollar" (US sales) CPG product lines. (Single lines that sell $1+ billion not brands of many lines). Others followed. Our least successful grad, Baked Lays sold $310 million in 10 months. To date, no one else in the US $2.4 trillion consumer package good industry has launched a single more successful product (Source: IRI).
Are your product or category sales slipping?