Calle's Carnival of Consumer Marketing - Calle For Submissions - November 20th, 2006 Deadline - "Just who are the marketing experts?"

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Just who are "the marketing experts?" Do marketers at big consumer product companies actually know anything? As Suzanne Lowe writes, "Do marketers have any idea what makes one marketer more expert than another?" Are today's marketing superstars just lucky enough to be in the right place at the right time? For example, Starbucks, Nike and Coke were all businesses started by someone else - not Scott Bedbury, Sergio Zyman or Mark Hans-Richter who made the business their own. So what gives them that certain something you and I lack? Is it just that they are there, and you are not?