By making the Scion more of what it is, it ended up being less than what it was. What was once a product on which buyers could paint their personality, the 2008 Scion has become a canvass on which product designers painted their own. Once asked why he employed 47 executives on one client's account, Rosser Reeves replied that it was to stop the client's people from changing things.
Wednesday, October 10, 2007
Toyota Recalls 2008 Scions
By making the Scion more of what it is, it ended up being less than what it was. What was once a product on which buyers could paint their personality, the 2008 Scion has become a canvass on which product designers painted their own. Once asked why he employed 47 executives on one client's account, Rosser Reeves replied that it was to stop the client's people from changing things.
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