It is said that trends take 20 years to reach the midwest once started on the east or west coast. It is also said that teachers take simple things and make them complex, while communicators take complex things and make them simple. When I arrived as an undergradute scholarship track athlete at Indiana University in 1973 from Greenwich, Connecticut I was wearing cuffed khaki pants. Everyone on campus asked me where I got them and why was I wearing them. The polyester stretch Levi cord bellbottom culture had never seen baggie khaki pants before. It has taken Harvard Business School's Professors Clayton Christensen and YoungMe Moon (Disruptive Technology and Reverse/Stealth/Breakaway Positioning respectively) 25 years to discover the concepts and respin the disruptive Abstract Dimensioning (tm) and and Multi-Dimensional Creativity (tm) practices that fueled Procter & Gamble's consumer information, innovation and invention for the past quarter century. How about some homage to us? Thank you.
What do Folgers, Pampers, Tylenol, Coca-Cola and many other products all have in common?
Me! I perform extreme product makeovers for global marketing leaders: the world's top C-suite and line management teams dealing in products and categories with flat, stagnant or declining sales, delisted or new products and line extensions.
When's the time to perform an EXTREME PRODUCT MAKEOVER? Whenever someone notices product or category sales are slipping.
Course graduates Folgers, Pampers and Tylenol became "billion dollar" (US sales) CPG product lines. (Single lines that sell $1+ billion not brands of many lines). Others followed. Our least successful grad, Baked Lays sold $310 million in 10 months. To date, no one else in the US $2.4 trillion consumer package good industry has launched a single more successful product (Source: IRI).
Are your product or category sales slipping?