Oh Fishsticks!

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Here's an easy one. Last year hot California (and rapidly expanding) eatery Wahoos http://www.wahoos.com sold more fish tacos (a delicious warm corn tortilla containing beer battered fried fish, crunchy cabbage and sauce) than the Gorton Fisherman sold fish sticks. Consumer trends and preferences aside, Gorton's President said recipe dissemination of fish tacos by his firm were probably one of the worst things he'd ever heard of - even though the recipe's popularity would dramatically increase purchase frequency. Anyone want to take him to dinner, buy him a cervesa and demonstrate the use of a slice of lime?