Tuesday, August 22, 2006

Coca-Cola & Pepsi Explore New Beverage Concepts

Coca-Cola http://www.coca-cola.com and Pepsi http://www.pepsico.com are at wits end trying to create new beverages. Health and wellness directives at the companies are up against the wall due to growing consumer obesity and FDA concerns. Two places not to look: new age and suppliment beverages have already been done. It's not the carbonation that makes a soft drink a soft drink. It's the corn syrups. New age beverages were originally soft drinks without corn syrups - perceived by consumers to be a healthier and more thirst quenching beverage. But corn syrup salespeople at ADM and Tate & Lyle Americas are crafty sales people, and now even new age beverages contain corn syrups. So much the better for Coke and Pepsi because if you take away the corn syrups you dont have a product to sell to vital bottler and fountain accounts accounting for 65% of the two soft drink giants sales - and neither manufacturer wants to leave a bottler or fountain account high and dry - they'll switch sides. As regards herbal suppliment beverages: Who wants to take on Red Bull. Just buy the company. Who will win the Red Bull http://www.redbullusa.com challenge? Coke or Pepsi?

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