Monday, August 21, 2006

Automotive Consumer Insights: The Differnce Between Bentley & Rolls Royce

Automotive research conducted by international innovation and marketing strategy consultants Calle & Company explains why one millionaire spends $380,000 for a Rolls Royce and another spends the same $380,000 for a Bentley. Apparently, Rolls Royce owner's perceived confidence is extenal and must be worn on the sleeve to scream "look at me" while a Bentley owner's confidence is all internal and needs no external exclamation - understated elegance - the people with the most money simply don't show it. The same can be said of General Motor's Cadillac versus Buick owners.

1 comment:

John Terry said...

The money spent for research, innovation, marketing, etc are really encouraging signs because continuous research and development leads to new innovations and thereby useful to all.