Monday, August 21, 2006

Automotive Consumer Insights: The Differnce Between Bentley & Rolls Royce

Automotive research conducted by international innovation and marketing strategy consultants Calle & Company http://www.callecompany.com explains why one millionaire spends $380,000 for a Rolls Royce http://www.rolls-roycemotorcars.co.uk and another spends the same $380,000 for a Bentley. Apparently, Rolls Royce owner's perceived confidence is extenal and must be worn on the sleeve to scream "look at me" while a Bentley http://www.bentleymotors.com owner's confidence is all internal and needs no external exclamation - understated elegance - the people with the most money simply don't show it. The same can be said of General Motor's http://www.gm.com Cadillac http://www.cadillac.com versus Buick http://www.buick.com owners.

1 comment:

John Terry said...

The money spent for research, innovation, marketing, etc are really encouraging signs because continuous research and development leads to new innovations and thereby useful to all.

John
http://www.buyingadvice.com