Automotive Consumer Insights: The Differnce Between Bentley & Rolls Royce

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Automotive research conducted by international innovation and marketing strategy consultants Calle & Company http://www.callecompany.com explains why one millionaire spends $380,000 for a Rolls Royce http://www.rolls-roycemotorcars.co.uk and another spends the same $380,000 for a Bentley. Apparently, Rolls Royce owner's perceived confidence is extenal and must be worn on the sleeve to scream "look at me" while a Bentley http://www.bentleymotors.com owner's confidence is all internal and needs no external exclamation - understated elegance - the people with the most money simply don't show it. The same can be said of General Motor's http://www.gm.com Cadillac http://www.cadillac.com versus Buick http://www.buick.com owners.