What could be more fattening than a warm pasta bread bowl for $5.99 followed by a free lava crunch cake dessert. Is there another carbohydrate combination that could possibly pack more inches around America's middle? Domino's Pizza gets my nod as a brand butchering the health of Americans. Irresponsible social engineering.
With the adolescent that good looks lacking the sophisticated styling most of the market seeks and expects today General Motors once again misses the mark with the new Camaro - a throwback to what looks like a combination of the uber salesman's rental Monte Carlo and the Duke's of Hazard's Dodge Challenger. When will GM ever pay attention to seminal research done on its behalf wherein consumers said, "I want a car that says smart things about me." The new Camaro it isn't. GM products are still fulfilling consumer perceptions that, "Their products look like they're 10 years old before they're even new!" Where are the "drifters" that would at least tell Japanese auto execs to look out and maintain a low profile? Pony cars like this...wait...is that category still alive? Nissan just repositioned a segment of its business as "MOBILE DEVICES." Now that's KEWL! Who's in charge of mobile devices at GM - or do we still think that title pertains only to cell phones, text messaging and On-Star?
What do Folgers, Pampers, Tylenol, Coca-Cola and many other products all have in common?
Me! I perform extreme product makeovers for global marketing leaders: the world's top C-suite and line management teams dealing in products and categories with flat, stagnant or declining sales, delisted or new products and line extensions.
When's the time to perform an EXTREME PRODUCT MAKEOVER? Whenever someone notices product or category sales are slipping.
Course graduates Folgers, Pampers and Tylenol became "billion dollar" (US sales) CPG product lines. (Single lines that sell $1+ billion not brands of many lines). Others followed. Our least successful grad, Baked Lays sold $310 million in 10 months. To date, no one else in the US $2.4 trillion consumer package good industry has launched a single more successful product (Source: IRI).
Are your product or category sales slipping?