Tuesday, September 22, 2009

A New Job for The Marlboro Man

I have been given the task to repurpose/retask/reinvent or otherwise Socially (Re)Engineer® the Marlboro Man. I can't tell you by whom but I can tell you that I always thought Ralph Lauren or Stetson should launch a new fragrance for men called "Smoke" just in time for the holidays. The ingredient? That "liquid smoke" you find in the grocery store.

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