No slight intended but here's Richard Thorne, director of the washroom business at K-C, demonstrating the JRT Electronic Coreless. Ho hum. This is all so boring. Marketers such as P&G are looking for real lifechanging experiences to catalog as innovations and add to their new brand portfolio. If you were Kohler for example, you'd wonder how Americans would use the restroom in the future if their were no such thing as a toilet bowl or tank - hence no need for paper. Voices in the bathroom, 400 mph blow dryers and automatic paper dispensers just push the obvious to the nth degree. And no, the answer does not rest with moist toilet tissue. Exploration in perianal hygiene and moist tissue has been around since well before Tom Hatch and Mennen 36 years ago. Ho hum. How would we use the restroom if we were not allowed to use paper. Now THAT would lead to a lifechanging innovation! Would K-C be afraid to look under that rock?
What do Folgers, Pampers, Tylenol, Coca-Cola and many other products all have in common?
Me! I perform extreme product makeovers for global marketing leaders: the world's top C-suite and line management teams dealing in products and categories with flat, stagnant or declining sales, delisted or new products and line extensions.
When's the time to perform an EXTREME PRODUCT MAKEOVER? Whenever someone notices product or category sales are slipping.
Course graduates Folgers, Pampers and Tylenol became "billion dollar" (US sales) CPG product lines. (Single lines that sell $1+ billion not brands of many lines). Others followed. Our least successful grad, Baked Lays sold $310 million in 10 months. To date, no one else in the US $2.4 trillion consumer package good industry has launched a single more successful product (Source: IRI).
Are your product or category sales slipping?