Showing posts with label crispin porter bogusky. Show all posts
Showing posts with label crispin porter bogusky. Show all posts

Friday, October 19, 2007

Miller Bitch Slaps Anheuser-Busch

Brewer's First Ads From Bartle Bogle Take Shots at Bud Light

(More at AdAge.com) But the ads remain by products of straight forward problem solving. Guaranteed to entertain but not move the sales needle.


Note to Miller's CEO Tom Long - Dear Tom, Rather than aim between A-B's eyes with brawn, why not beat them with brain and differentiation?

Wednesday, September 26, 2007

Orville Redenbacher Gets New Campaign!

If I'd had more dignity than Crispin Porter + Bogusky, realizing that younger kids always want what older kids have, and had had a crack at handling the Orville Redenbacher account at ConAgra, given that I'd already gained the cultural experience of having worked on brands such as Healthy Choice, Banquet, Butterball, Peter Pan, Wesson Oil, Snack Pack, Hunts Spaghetti Sauce, Swift-Eckrich Meats and various new product assignments over the years, I would have approached the brand this way.

Why did Crispin Porter + Bogusky launch the Orville Dedbacher campaign? Because they could.