Miller Bitch Slaps Anheuser-Busch

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Brewer's First Ads From Bartle Bogle Take Shots at Bud Light

(More at AdAge.com) But the ads remain by products of straight forward problem solving. Guaranteed to entertain but not move the sales needle.

Note to Miller's CEO Tom Long - Dear Tom, Rather than aim between A-B's eyes with brawn, why not beat them with brain and differentiation?

MillerCoors Promises to Underwhelm; Maintain Status Quo

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Another linear thinking, straight-forward problem-solving solution ... proving once again that what companies used to do with positioning brain, they now do with business brawn. However, what good is the brawn after the merger if the brain hasn't changed? So what's the point. It's a stretch.