Advertising Agencies: Sitting Ducks

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Your client just left. You just lost the account. You feel like a sitting duck. Just slightly vulnerable. Has this ever happened to you? Artwork courtesy of Michael Bedard.

The TRUTH is, "NO ONE EVER QUITS WHEN THEY'RE MAKING MONEY." Would anyone care to share some of their client's exit strategies? I'll bet the truth is stranger than fiction.

Measurement Obsession Stymies Media Players

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Procter & Gamble's Stengel - Four A's Conference Shines Light on Divide Between Marketers and Agencies

Upshot: People don't ask questions when their products sell well. Non-commodity positions solve the problem with the expression of most positions that are just too obvious, or too contrived.