Measurement Obsession Stymies Media Players

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Procter & Gamble's Stengel - Four A's Conference Shines Light on Divide Between Marketers and Agencies

Upshot: People don't ask questions when their products sell well. Non-commodity positions solve the problem with the expression of most positions that are just too obvious, or too contrived.

SURVEY: Marketers Can't Grade Agencies but Fail Them Anyway

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More news about people who don't know what they want, and who don't know how to explain it. If anyone on the client, or on the agency side knew how to grow the business, don't you think they would? As the article concludes: Most Clients Can't Measure Advertising's Exact ROI Yet Feel 'Vague Disenchantment'.

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