Reality Vesus Actuality: A Construction of The Truth

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Reality has swept America. Reality TV that is. Is it real? So quickly the lines blur in one night's viewing. I no more need watch The Apprentice to know that I can make better decisions. But I do not get a better job, or a raise. And gas still costs $4 a gallon. An expense to my quality of life that is needless. That's Actuality. Disney was the first painter of reality. He is the grandfather of reality. He did not paint actuality. No one would watch - no one would come. Disneyland is a study in an idealized America that never existed. But now we watch shows and immerse ourselves in a reality that is not actuality. I do not want to escape. I do not want a shot at love with Tia Tequila.

So those of us who are not so numbed by the barage of reality - wonder about actuality. Are you marketing to actuality? Because that's where the people with disposable incomes are in a crappy economy. They're dealing with Actuality. They're not frittering away their dreams on reality.

Washington Mutual is marketing to reality. They've borrowed billions to remain solvent, and to mask the actuality, tell us they are the bank that makes you say, "Whoo Hoo!" The Germans call that "dreck." Please don't deposit your marketing waste in my Actuality bin. WaMu is using "reality" strategy to mask the fact that it is really the bank that lacks actuality management, and could very well make depositors cry Boo Hoo - if they had a run on the bank and had to lock the doors. Yes actuality fans, disaster at WaMu is really that close.

But as long as we can immerse ouselves in reality, know one will take accountability. And as soon as the credit crunch is averted - because that's what reality helps us do - we'll have dodged actuality again and life will go on taking Visa.

What happened to gold standards.

So in what camp are you placing the future growth of your company, your strategic innovation? Reality or Actuality?