Friday, May 02, 2008

Advertising Campaigns with Zero Thought Profiles

So absurd. Why do companies take their names, shorten them, then use rhymes as advertising campaigns? Washington Mutual. WaMu. Whoo Hooo. Adult minds actually concieve and sign off on this crap. What is it's intent other than to misdirect depositors to think that everything's OK at the bank in spite of having to borrow $10 billion to keep its doors open these past few weeks. Sure they don't want a run on the bank - BUT - There isn't any problem at a company that can't be fixed by a good product, and standards. And I'm not talking about free checking from those friendly, flannel shirt clad bankers in Seattle. It just doesn't sell. Why redirect consumers fears? Why not do something that brings in sound money during a crappy economy? That works. That's marketing. But they told me it hurts their heads to think that hard. That's not smart.

Mitsubishi. Mitsu. Trying not to be Japanese. What's next, Mhoo Shoo?

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