What prevents a company from following the path of marketing reinvention, creativity and brand innovation? The inability of managers to assess whether an innovative idea will advance an organization's goals or take it off course.
Friday, September 08, 2006
The Creativity Economy?
What prevents a company from following the path of marketing reinvention, creativity and brand innovation? The inability of managers to assess whether an innovative idea will advance an organization's goals or take it off course.
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