Wednesday, September 13, 2006

Adaption

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a·dap·tion (a-dăp'shun) n.
Adaptation.
Roget’s II: The New Thesaurus, Third Edition. 1995.

adaption

NOUN:
The act of making suitable to an end or the condition of being made suitable to an end: accommodation, adaptation, adjustment, conformation. See CHANGE.



Procter & Gamble's well recognized creative and innovative thought leader, Calle & Company has launched a new process joining its stable of creative, high profile business and brand development solutions often touted by Harvard Business School.

Called
    "Ad-Aption"
the process takes advertising campaigns and positioning strategies that don't work and teaches the dog to hunt. Contact the firm for more information. future@callecompany.com

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