Tuesday, July 24, 2012

Is your product positioning "corn fed?"

Is your product positioning "corn fed?" Why do I ask? If you've read Polan's The Omnivore's Dilemma then you already know cows don't eat corn. Cows eat grass. And if you try to make cows eat grass then 40% of the herd will die unless you feed the cows massive quantities of steroids, hormones and antibiotics to keep them alive. A rancher in the eastern Sierras just passed me. On his bumper was a sticker that boasted "corn fed elk." Same thing. Elk don't eat corn. Elk eat grass. So like Clint Eastwood I must ask you: "Are you artificially stimulating the success of your product positioning strategy with massive infusions of cash and marketing support?" This expenditure is exactly the same thing as infusing cattle or elk with artificial life inducing steroids, antibiotics and hormones. Want to get your consumer package good product (or a product in any other category for that matter) on a more beneficial grass fed positioning? Reply if interested.

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