Sunday, March 07, 2010

Germ Terminator Versus OraQuel Pro Oral Health Toothbrush Cleaner

If there's anything I learned during my days working with personal care companies such as Gillette and Oral-B it's that no one wants another "appliance" cluttering hard to keep clean bathroom counter tops. So along comes the Germ Terminator, yet another appliance, that harkens back to the day of those old Gillette Hot Foamy shaving machines. Appliances tend to cost more, and once you put them away because company's coming you forget to get them back out and use them. And no one would want to buy a used toothbrush cleaning appliance at a garage sale.

Now I don't have a problem with the idea of promoting a clean toothbrush. Afterall, we tell our kids to wash their hands several times everyday and those guys over at Purell have made themselves a nifty fortune with their hand sanitizer. But hey! Isn't there a better way to clean your toothbrush. I mean it needs to be done. You wouldn't eat breakfast with a fork or spoon you only licked clean after dinner, right?

OraQuel Pro Oral Health Oxygenating Toothbrush Cleaner is an engaging and interactive easy-to-use spray. What makes OraQuel so engaging and interactive is the fact that it foams when you spray it on a dirty toothbrush. And it won't foam on a clean one. Kids love to watch OraQuel work; and in in-home placement tests children using OraQuel tended to brush their teeth 33% more often and 20% longer. What parent or dentist would argue with that! Which is why The Good Housekeeping Institute tabbed OraQuel "Best New Product 2004" "for Product Innovation in Oral Care."

What's the big hype about all this toothbrush cleaning? Well on the surface (no pun intended) the plaque and tartar layer that builds up on teeth leads to gingivitis now liked to heart attack and coronary disease. Plaque from the infection builds up in arteries starting in childhood and potentially results in heart attack, cardiovascular disease, diabetes, even low birth weight babies later in life. This gingivitis is present in 84% of Americans who can't see or feel it and 72% of blockages in the arteries of heart attack victims is found to be based on oral plaque, not cholesterol or fat.

To this end OraQuel has a couple of advantages or product features going for it. 1) Children with OraQuel in their household brush more often and longer; better removing plaque and tartar to eliminate gingivitis. 2) OraQuel contains the  most effective ingredient against plaque, tartar and gingivitis. So wetting your toothbrush with OraQuel before you brush enables any toothpaste to do a better job breaking through the plaque and tartar barrier constantly forming as a hardening film on your teeth. 3) Because OraQuel is interactive it is easier for children not to forget to use. Children get excited about using OraQuel because they want to see it working on their dirty toothbrush; and they want to see if their toothbrush IS dirty or clean. Consequently, OraQuel is a better product for sanitizing a toothbrush and promoting the better oral care habits dentists and parents applaud. For my money I'd choose OraQuel. It's better "Heart Smart Oral Care."

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