Does MyStarbucksIdea.Com actually make Starbucks a more valuable company or materially improve the value of the company's stock? Or is this just another self-pat on the back by those who email us singing the site's praises. It says it's been a year and 70,000 ideas later. But other than oatmeal for breakfast we have seen little. The company value/stock meter has not moved anywhere near the $22 lows it would hover before rebounding to thye $40s during the company's rapid growth phase. So who's still working on the real problem Starbuck's needs to address? "What do you do when the strategy that at one time made you all powerful has now rendered you a commodity? Obviously the solution will not be found by incumbent straight forward linear thinking problem solvers. As always in these situations the answer will be found in the realm of Perceptual Innovation that once again changes consumer habits and practices. A new product won't fix this. It's a consumer perception/positioning issue where the best answers are always abstract and so obvious they're just not obvious.
What do Folgers, Pampers, Tylenol, Coca-Cola and many other products all have in common?
Me! I perform extreme product makeovers for global marketing leaders: the world's top C-suite and line management teams dealing in products and categories with flat, stagnant or declining sales, delisted or new products and line extensions.
When's the time to perform an EXTREME PRODUCT MAKEOVER? Whenever someone notices product or category sales are slipping.
Course graduates Folgers, Pampers and Tylenol became "billion dollar" (US sales) CPG product lines. (Single lines that sell $1+ billion not brands of many lines). Others followed. Our least successful grad, Baked Lays sold $310 million in 10 months. To date, no one else in the US $2.4 trillion consumer package good industry has launched a single more successful product (Source: IRI).
Are your product or category sales slipping?