Many times I presented what domestic and import car buyers said they wanted only to watch the Big 3 go in completely the opposite direction with their ad agencies as strategic partners. Before many a c-suite presentation the head of strategy would whisper in my ear how many friends I had in the room, but that no one was going to save these companies single-handedly. Now there's the death knell of an arrogant corporate culture.
Through many product launch failures these companies had plenty of opportunities to begin again more intelligently...isn't that what Henry Ford said? Instead, they just kept letting history repeat itself and loosing became a habit.