You can't quick and dirty half billion dollar ideas. Plus the fact that none of the information collected elevates brands beyond current laddering study data arresting the additional growth of product and brand sales.

Sunday, June 08, 2008
My beef with online research
You can't quick and dirty half billion dollar ideas. Plus the fact that none of the information collected elevates brands beyond current laddering study data arresting the additional growth of product and brand sales.
Labels:
brands,
consumer products,
laddering studies,
online research
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