The other day I recieved a poll question from a leading advertising industry trade magazine asking "What is the most genuine brand." I was given the choices J&J, Google and UPS. And I thought "Christ! What's the point of THIS question? Is someone feeling uncertain as to their authenticity (which is just another flavor of the "genuine" selling dimension)?So I got to thinking. This question is irrelevant to these three, but in my lifetime, what have been my Top 10 Brands? That is, over the last 40 years, when I look back at every consumer good I've ever purchased, which 10 brands have I always purchased - and never purchased a rival? Interesting question right? Well here are my 10 based on product performance profiles.
- Q-Tips (feel as good as sex when you use them)
- Band-Aids (they stick well)
- Neosporin/Polysporin (never bought anything else for scrapes)
- Hellmann's Mayo (thank Laura Ries for pointing out REAL)
- Coke (and only Coke) (never tried Diet/Zero/New/Vanilla, etc.)
- NPR (National Public Radio is the best)(The Christian Science Monitor was a close second)
- The Beatles (ok, I do like other bands, but not with the same total immersion)
- Walter Cronkite/Chet Huntley/David Brinkley (great news anchor brands - after them, the news became, well, not news)
- Acura (biggest bang for the buck - my 91 Legend is over a quarter million miles without a single repair issue. Have only changed the fluids, tires and brakes - still runs like new)
- Maxfield Parrish (one of a kind great graphic artist)
As far as any other consumer good or category goes, I must admit, I have accepted substitutes, misplaced my loyalty and shopped on price percieving your brand to be a commodity.
So what's your top ten brand list? Post it here. Do you have an imaginary brand list for new products not yet invented? Mine starts off with Vel-Close and ends with OraQuel. What are they? I'll show you mine if you show me yours. Thanks!
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