Showing posts with label Yahoo. Show all posts
Showing posts with label Yahoo. Show all posts

Tuesday, July 15, 2008

Join Scour - Get Paid for Searching & Googling

Join Scour and get paid for search. Scour is a peer-to-peer file sharing exchange that aggregates Google, Yahoo and MSN results. By adding the social component or ranking - you - get paid for doing something you already do dozens of times a day. Scour aggregates the search results of Google, Yahoo and MSN - the big 3 - all on one page. Scour is a new search engine working to evolve search and deliver a much greater value to the User. Make Scour your home page and start using it.

Search

While Google, Yahoo, and MSN are incredible search engines, Scour brings all of their greatness together! With Scour, all three engines are searched all at once for you, with the results returned quickly on one page. Every Scour member is able to vote each listing up or down based on its relevance to their keyword as well as comment on their experiences with the site. By blending user feedback with proven search algorithms the Scour community helps shapes the Scour brand of results. Why would you want this aggregation? Because different search engines deliver different results.

Contribute

Ever spend time searching only to find that the results you need are buried under irrelevant ones? With the Scour voting and comment system, the goal is to introduce the human element of searching allowing you and all other Scour members to speak up and help shape the results with every search. See a result that doesn't match your search? Vote it down? See a site that is exactly what you wanted? Vote it up and tell us all why you liked it. After enough votes, the listings will move down in rank, placing the relevant ones where they should be, at the top! When using Scour you can read user reviews about websites based on your keyword taking a lot of the guesswork out of searching and getting to you destination quicker.
Reward

The top search engines make billions of dollars a year in advertising revenue, wouldn't it be cool if the users got a piece of that too? Enter Scour Points! Every member is awarded one point for every search, two for a vote and three for a comment with a maximum of 4 points a search. Once you aggregate at least 6,500 points you can cash them out for a $25 Visa gift card... it's more than you currently make from searching, right? On top of that, we offer referral points for the friends you introduce to Scour where you can earn 25% of the points they make. So if you invited 25 friends that used scour regularly in addition to yourself, that's an easy $125 in your pocket for a year of what you already do! Check out how much you could earn with the Scour Points Calculator. This isn't a pyramid scheme and we're not trying to get you rich quick, we just think it's a good idea to share our success with those who help make it possible.

Play a part in the Scour community and get rewarded for what you already do!

(This copy - for the most part - borrowed from the Scour.com site. They said it better than I could.) Go to MarketWatch for more information. http://www.marketwatch.com/news/story/search-socially----social-search/story.aspx?guid=%7B700B5CFC-3651-41D2-892F-EA8D4F508E10%7D&dist=hppr
My closing comment...the first chink in Google's armour. Time to cash in your stock. Scour is not "it" but the next breakthrough in online search is coming. Scour is a transition - evolutionary. If Microsoft and Yahoo can wait out their merger the affair might become meaningless. The next great thing will happen while they sit on the sidelines like two injured all stars.

Friday, May 16, 2008

Topping Google

You know the word "topping" has a lot of connotations. If you're 'topping' someone you could be going them one better; you could also be holding them down, like topping a tree. It cuts them down - like the Hickory Hilltopper's in that great Gene Hackman movie Hoosiers. But I am writing this post because I am tired of all the talk about Microsoft's attempt to buy Yahoo in a bid to, dare I say, 'top' Google? - Or is it more 'just to keep pace and stay abreast so that Google does not get too far ahead. To slow them down.

Google, like Starbucks is starting to show frays in it's cuffs. So let time take its toll. Now all the talk is about investor Carl Icahn (sure has the name for it - iCahn, iKahn, ICON-great new brand name for a Google topping search engine) and cronies such as Microsoft's Steve Balmer reigniting their takeover bid. Hey guys, listen up. All of this takeover action is proof that the guys working the problem don't have the ability to out-invent a new Google. Something better that grows not from pure technology, but from the creation of new knowledge from consumer minds, that by perceptual innovation would discover that knowledge required to change consumer habits and practices with ideas rather than ownership of a rival.

It sure is a lot cheaper , and only takes about six weeks to find that breakthrough idea that would snuff Google's mass appeal. I've done it before. Why not just treat the problem like a new product concept development exercise and invent a real google competitor from scratch for $200,000 or so rather than the $37 billion it would take to buy a Yahoo that's always going to be, like Avis, number 2. Of course, this advice comes from someone who knows how to do this type of problem solving strategic innovation. I don't do those garden variety line extensions.

I think the real problem believes this can't be done. "The cost of pioneering" would bee too high." But it would still be far, far less than what would go into Yahoo's acquisition. Imagine just what you could do if you were a successful new product person with several multi-billion home runs under your belt and someone gave you $37 billion to play with. I'd reinvent the entire consumer packaged goods industry including it's distribution channels.

Wednesday, February 06, 2008

Micro-wits Working Their Way Up To Full Idiot

Here's a survey for you. I just received an Advertising Age Magazine e-mail poll asking me if I thought the merger of Microsoft and Yahoo would change my life. IDIOTS! No, half-wits, working their way up to full idiot.

I say again...Microsoft + Yahoo = Sears + K-Mart. The name of the new company will be "MicroSearch." Nothing about Microsoft or Yahoo's positioning strategies compel me to fix the problem of changing my consumer habit and practice of using Google, and switching to them. This is not one of those Field of Dream's "If you build it they will come" mergers. There once was a time when marketers did change consumer habits and practices with brain, what they now can't do with brawn; believing instead that 'the lazy man's sell' of direct mail promotions, social and behavior marketing (along with traditional) will effect the desired transformation in consumer usage. But it just ain't so. Congratulations. You were just promoted to full idiot Steve.

Sunday, February 03, 2008

Microsoft + Yahoo = Sears + K-Mart

Obviously, Steve Balmer has so much money he's forgotten how to find, or make a good deal. Need I say more? Once again proof that what companies once did with brain (out market Google with positioning that causes more people to choose Yahoo) they now do with brawn (mergers & acquisitions). Where is the finesse in business anymore?

Result of merger? A new business called 'SoftWho'? 'YawnSoft'?
Steve Balmer. Sit down for lack of creative thinking. This move about as inspiring as HP's Carly Fiorona buying Compaq when everyone knew there was no money in the hardware end of the PC business. Even the manufacturers let the retailers spend the ad dollars to drive the brands. But Carly ignored that too - if she even ever knew it.
Microsoft + Yahoo = Sears + K-Mart